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Trends & Insights

Get the latest insights into sex and sex toy trends based on Lovehoney's extensive original research


Featured Article


A naked illustrated couple in a seated position. One has their arm around their partner's waist and the other is touching their pregnant stomach.

The Mama Sutra

It’s not unusual for new parents to have less sex, whether it’s down to hormones, body image issues, or simply being too tired. But intimacy can be restored! This e-book is your guide to sex from the first trimester to early parenthood, with insights (and sex positions) from the experts.

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Sex Tech Trends


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Meet Your Sexual Happiness Assistant

Our pioneering A.I.ssistant can give you sexual wellness advice as well as personalised shopping suggestions. It's built on 20+ years experience in the sex toy industry and trained in collaboration with sexologists.

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UK Sex Trends


An illustrated couple in bed with a bowl of Surreal's Lovehoney Crunch, with both partners looking at the back of the cereal box.

Breakfast in Bed: Surreal Lovehoney Crunch Dild-O's

62% of Brits enjoy a cheeky morning sex session, but are they powering up with a nutritious brekkie afterwards? Discover Surreal's Lovehoney Crunch Dild-O's — the first adult cereal with a free adult toy waiting inside every box!

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Global Sex Trends

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The LibidOlympics: Which Nation is Horniest?

The UK falls behind in global rankings, with only 37% of people feeling sexually satisfied. Find out which nation has the highest sex drive and how sexual satisfaction levels compare across nations, ages, and genders.

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Sex and Gender Trends



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Mind the Masturbation Gap: Which Gender Masturbates More?

The average man masturbates 127 times per year. Good for him! This report explores rates of masturbation by gender and attitudes towards discussing masturbation with a partner, friends, or even strangers. TL;DR? The masturbation gap is real.

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