Trends & Insights

Get the latest insights into sex and sex toy trends based on Lovehoney's extensive original research

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Featured Article

A photo of Kian Hunt from the Menifesto in front of a purple swirl background.

The Menifesto:
Real Men Talk Sex and Masculinity

1 in 10 men want to talk more openly about sex, but something holds them back. Why? Meet four men from different generations as they share honest stories about sex, masculinity and relationships, and find out how you can join the conversation.

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Sex Tech Trends

Dr Naomi Gabriel, Digital Health Partnerships and Patient Impact Coordinator at Evaro, sitting casually on a sofa.

Guide to Oral Contraception:
Myth Busting With Evaro

Almost half of women in the UK struggle to get contraception. But times are changing! Find out how to get free oral contraception delivered to your door – thanks to our e-pharmacy partner, Evaro.

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UK Sex Trends

Henry, the co-founder of SULT, being splashed in the face with water while wearing reflective glasses

Better When Wetter:
How Hydration Affects Libido

Over 2 in 5 Brits don’t drink enough water - and it could be affecting more than just your energy. We’ve teamed up with SULT to highlight the link between hydration and sexual wellness.

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Global Sex Trends

The LibidOlympics: Which Nation is Horniest?

The UK falls behind in global rankings, with only 37% of people feeling sexually satisfied. Find out which nation has the highest sex drive and how sexual satisfaction levels compare across nations, ages, and genders.

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Sex and Gender Trends

A naked illustrated couple in a seated position. One has their arm around their partner's waist and the other is touching their pregnant stomach.

The Mama Sutra

It’s not unusual for new parents to have less sex, whether it’s down to hormones, body image issues, or simply being too tired. But intimacy can be restored! This e-book is your guide to sex from the first trimester to early parenthood, with insights (and sex positions) from the experts.

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