Are you in the UK's sexiest region?
UK Sex Map 2025
What goes in your Lovehoney basket will always be your delicious secret... but you might be curious to know how your taste compares to the rest of the nation! From Penzance to Aberdeen, our 2025 Sex Map travels all around the UK to find out what makes each region shiver with anticipation. Explore the anonymous data in our interactive map and find out how kinky your city really is.
UK Sex Map 2025
The hottest regions
Curious about which areas buy the most? Select the category icons below the map to check the temperature across the nation and prepare for your own heart rate to rise.
Total Purchases per Capita
Average Dildo Length
Average Dildo Girth
Sheer Volume of Lube
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How does your area stand up?
Enter your town and another location below to see where each one ranks for categories like vibrators, bondage, and butt plugs.
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Top ranked towns across the UK
Which town buys the most sex toys?
England
🥇 Carterton, Oxfordshire
🥈 Amesbury, Wiltshire
🥉 Towcester, Northamptonshire
4. Westbury, Wiltshire
5. Catterick Garrison, North Yorkshire
Scotland
🥇 Forres, Moray
🥈 Dunbar, East Lothian
🥉 Elgin, Moray
4. Cupar, Fife
5. Leven, Fife
Wales
🥇 Tonyrefail, Mid Glamorgan
🥈 Aberystwyth, Dyfed
🥉 Milford Haven, Dyfed
4. Aberdare, Mid Glamorgan
5. Pembroke Dock, Dyfed
Northern Ireland
🥇 Enniskillen, County Fermanagh
🥈 Downpatrick, County Down
🥉 Dungannon, County Tyrone
4. Newtownards, County Down
5. Ballyclare, County Antrim
The Lovehoney awards
Drumroll please: the sexiest region of the UK is…
Best Dressed Award
Birmingham
There’s a seductive costume to suit every roleplay fantasy, especially for the residents of Birmingham, who buy more costumes than any other city. Their favourite is French Maid — which certainly makes the housework more exciting.
Pulses Racing Award
Carlisle
No one enjoys a sexy nurse costume more than the people of Carlisle, who proportionally buy the most. We bet their partners have already booked another appointment!
Authority Award
Perth, Scotland
The people of Perth, Scotland are looking for rulebreakers… they buy the most police costumes. Roleplay is a key element of their sex lives, whether they’ve been naughty or nice.
Safe Sex Award
Shetland Islands
The Shetland Islands buy the most condoms, proving protection is a key part of a healthy sex life.
Room For More Award
East Central London
People from East London are buying the most XL condoms, for themselves or their well-endowed lovers. But don’t be jealous. It’s not all about size, but what you do with it — and if you feel secure about your body, it leaves you free to focus on what feels good!
Wet And Wild Award
South West London
Lube is a simple, slippery way to enhance your sex life. South West London knows this well, buying more lube than anywhere else in the UK.
Most Potential Award
Dorchester
Dorchester buys the fewest products, but we don’t see this as a bad thing — think of all the fun things they could try one day! They’re also the region that buys the biggest proportion of sex-related books; you’ve got to respect them for doing all that reading before they have fun putting what they’ve learned into practice...
Surprise packages
Some of our results were somewhat expected, but there were also plenty of pleasant surprises; we’ve captured the best:
Llandrindod Wells
In the top 10 for most amount of douches purchased per capita
Inverness
5th for most amount of bondage bought
Truro
Ranked 6th for most gags per capita (shhhh!)
Dundee
4th for region that buys the most realistic butts
Crewe
In the top 5 for costumes
Penetrative pleasure
A versatile way to seek satisfaction, dildos are popular for solo play and couples looking to add a little extra something to time spent together. They come in all shapes, sizes and designs, from realistic to dragon-inspired, so you’re bound to find something you like.
Since they’re such a timeless classic, we decided dildos were worthy of their own section of the map. Let’s see how they measure up...
Buys the biggest dildos on average
They won’t settle for anything less than 7 inches.
Hereford: 7.13 inches
Jersey: 7.12 inches
Inverness: 7.10 inches
Twickenham: 7.09 inches
Hemel Hempstead: 7.07 inches
Buys the smallest dildos on average
Their preferred length is a little less, but still delivers plenty of pleasure.
Harrow: 6.49 inches
Western Central London: 6.53 inches
Dundee: 6.59 inches
North West London: 6.61 inches
Carlisle: 6.63 inches
Most popular dildo size per city
Bigger isn’t always better. Five-inch dildos are the most popular size in 82 cities across the UK, with Birmingham buying the most.
Lincoln
Buys the most 6-inch dildos
Bristol
Buys the most 6.5-inch dildos
Newcastle
Buys the most 7-inch dildos
The UK’s kinkiest regions revealed
Whether you’re a curious beginner or bondage is a regular part of your sex life, using kinky toys and accessories is a way to enhance the experience for you and your lover. And it seems these cities agree, buying the most of some of the kinkiest toys out there.
Buys the most anal toys
Peachiest Region: Bristol
The people of Bristol are proving that pleasure can be found in all sorts of places, as they buy more anal sex toys than anywhere else in the country.
Buys the most urethral sounds
Most Exploratory Region: Falkirk, Scotland
Nothing stimulates the nerve endings like urethral sounding, as Falkirk knows all too well, exploring this sensitive area in a safe yet explosive way.
Explainer
Hold up, what does that mean?!
Urethral sounding is the process of dilating the urethra by inserting a toy called a sound. The length of the sound means you can stimulate areas other toys can’t reach, touching those deeper nerve endings and leading to intense pleasure.
Buys the most chastity devices
Most Locked Up Region: Kirkwall, Scotland
Kirkwall keeps their lovers under lock and key, with chastity devices, including belts, cages, and harnesses, controlling and delaying their orgasm for a powerful climax.
Buys the most monster dildos
Most Otherworldly Region: Swindon
No one gets swept up in a fantasy quite like Swindon. From dragons and unicorns to tentacles and monsters, they’re journeying to new places with the help of otherworldly dildos.
Buys the most sex dolls
Most Out-Of-The-Box Region: Telford
Telford is making their fantasies come true as well, with the help of sex dolls and body slabs.
Buys the most realistic vaginas
Most Detail-Oriented Region: Shetland Islands
Realistic vaginas are especially popular with the Shetland Islands — they won’t be satisfied with anything less than hyper-real sensations.
Buys the most penis moulding kits
Most Creative Region: Salisbury
Why settle for any sex toy when you can create a vibrating dildo from a mould of your lover’s appendage? The people of Salisbury prove themselves to be very loyal lovers, preferring sex toys that feel just like a partner.
Buys the most strap-ons & gags
Most Versatile Region: Manchester
Strap-ons have become wildly popular among couples who crave a different dynamic in their sex life. Manchester knows all about dynamic sex, buying more strap-ons and pegging kits than any other city.
The people of Manchester also buy more gags than anywhere else — bet they’ll keep that quiet!
How does the UK measure up?
If you stacked all the dildos we sold in the UK, their total insertable length would be 422,840 inches. That’s equal to:
533 Angel of the Norths
111 Big Bens
57 BT Towers
34.8 Shards
4.36 Forth Road Bridges
In total, the UK bought over 35 million grams of lube.
That could fill 28 four-person hot tubs.
The most popular flavour of lube is cherry, followed by strawberry and passion fruit.
Birmingham buys the most cherry lube
Belfast buys the most strawberry lube
Tweeddale buys the most passion fruit lube
Guernsey buys the most blueberry muffin lube
Hidden pleasures:
Getting wild in Westminster
A lot happens in Westminster, and we’re not talking about law-making or debating. We couldn’t resist finding out which sex toys they buy the most — and all the shenanigans they want to keep secret.
Power moves and sexual play
What are the people of Westminster buying the most?